Friday, 8 February 2013

TooPly Fashion ~ Business Profile




















                                 Mantra
 
Our deepest fear is not that we are inadequate. Our deepest fear is that we are TooPhly beyond measure. It is our PhlyNess, not our darkness that most frightens us. We ask ourselves, Who am I to be TooPhly? Actually, who are you not to be?”
      
                           Philosophy
In the world of pretense & superficiality, mankind have endured enough phoniness to last us eternity. There’s a social doctrine that induce people to self-sacrifice in order to fit into an abstract Standard and call that…STATUS! –  Consequently, people feel the need to spend the money they don’t have to impress people they don’t like….The result, people get psychologically-locked in pseudo-Status which can only breed a ‘Plastic Generation’


v


Whenever you submit your will to the opinion of others, part of you dies..”


      -  Lauryn Hill
                        Vision
vThere’s a starvation for Authenticity that Toophly is looking to feed.


vToophly is not anti-status, but liberation from people’s opinion


vTooPhly is not anti-Swagga, but liberation to be you


vTooPhly is not Egotism, but affirmation


vTooPhly is being an individual in a crowd


vToophly is saying ‘No’ even when everybody says ‘Yes’
vTooPhly is a paradigm-shift, is self-acceptance


vTooPhly is a state of mind


vTooPhly is a vehicle to tell a TrueStory

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